When young professionals are told that relationships are the key to developing a personal and professional network, they often smile and acknowledge the concept without fully appreciating it. Let’s put this into perspective.

Imagine you're standing in a large room full of people, and someone asks everyone to pull out their key rings. Visualize everyone holding up the keys to their house, their office and their car…showing them to the room.

Now here's the question: Would you hand over your keys to a perfect stranger? Of course not!

Now imagine you have a key that opens the door to an important relationship with a colleague that another person would like to connect with. Let's say you hold the key to this relationship, but you don't know the person who's asking for it. Would you give it to them? Of course not! Why? Because when you give a referral, you give away a piece of your reputation. If it's a good referral, it helps your reputation. If it's a bad referral, it hurts, Intuitively, you'll only hand over the keys to someone you know and trust.

That is why Brilliant Connections is not a social networking site; it’s a professional business site.

We realize there is no inherent value in showing connections for connections' sake. Instead, BC puts you in control of your network, allowing who can see who, who can connect with who and who you decide should be shown as a personal business favorite of yours, etc. In other words, only those relationships that provide real, tangible, value to your business.